Welcome to EAGLER Lab,

curated by Go-to-Market Startup strategist Yeseul Hwang.

This space is dedicated to practical strategies and insights
for early-stage startups in AI, SaaS, and platform-based businesses.

I write about Go-to-Market strategies, business model design,
government grant applications, investor pitching, and early team building —
always grounded in real-world experience.

This blog is not just a personal journal or a curated collection of resources.
It is built upon years of firsthand experience — from launching and leading a tech startup, to consulting other founders through their own messy, uncertain journeys.

EAGLER is a blend of Eagle (vision) and Eager (drive).
It represents how I approach strategy: with the sharp eyes to see ahead, and the relentless energy to move forward.

“Real strategy comes from doing, not guessing.”

At times, this space will feel like a strategist’s lab.
At others, like a founder’s reflection.
But always — this is a growing archive of tested ideas and hard-won insights
for people who are trying to make things happen.

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Curious about who’s behind this blog?
👉 Learn more about me here.